SENIOR ART DIRECTOR AI

The creative industry is changing rapidly. AI is no longer a trend. It's becoming one of the most powerful creative tools available.

For an internationally recognised premium lifestyle brand, we're looking for a Senior Art Director who doesn't see AI as a shortcut, but as a catalyst for better creativity.

Someone who combines strategic thinking with exceptional creative craft. Someone who understands brands, consumers and culture. And someone who still loves making.

The opportunity

This is not a traditional Art Director role. We're not looking for someone who simply reviews work, writes briefs or delegates creative execution.

We're looking for a next-generation creative who can translate brand vision into outstanding work across every touchpoint while remaining genuinely hands-on throughout the creative process.

You'll create AI-generated visuals, develop integrated campaign concepts, build visual systems, shape creative toolkits and elevate the creative quality across digital, retail, social, CRM, e-commerce and brand activations.

Working closely with senior brand leadership, you'll play a key role in bringing one consistent global brand experience to life.

What you'll do

• Translate brand strategy into distinctive and impactful creative work.
• Create and refine high-quality visuals using generative AI.
• Develop scalable AI workflows that improve both creativity and efficiency.
• Continuously explore emerging AI tools and translate them into practical creative applications.
• Develop campaign identities, visual systems, layouts, moodboards and creative toolkits.
• Art direct integrated campaigns across digital, social, CRM, retail, e-commerce and physical experiences.
• Ensure one consistent visual language across every brand touchpoint.
• Collaborate with designers, photographers, filmmakers, producers, agencies and creative partners around the world.
• Provide creative direction and constructive feedback that elevates both people and the work.
• Balance creative ambition with commercial objectives, production realities and timelines.

Who we're looking for

You're an experienced Senior Art Director or multidisciplinary creative with an international mindset and a portfolio that demonstrates both strategic thinking and exceptional execution.

You don't separate creativity and technology. You combine them.

Generative AI is already embedded in the way you think, experiment and create. You know when AI adds value, when craftsmanship matters most and how both can strengthen each other.

You move comfortably between concept and execution, between creative vision and practical delivery.

You're equally capable of shaping the bigger creative picture as creating the work yourself.

Ideally, you'll bring:

• Experience within international fashion, lifestyle, retail, luxury or premium consumer brands, or leading creative agencies.
• A strategic mindset combined with a genuinely hands-on approach.
• Extensive experience using generative AI as part of your creative process.
• Strong visual expertise across photography, design, motion and digital experiences.
• Excellent typography, layout and visual identity skills.
• Advanced Adobe Creative Suite experience.
• Experience creating integrated work across multiple channels and platforms.
• The confidence to collaborate with senior stakeholders, agencies and multidisciplinary creative teams.
• Full professional fluency in English, both written and spoken.

Why this opportunity?

Very few creative roles genuinely combine strategic influence, creative execution and AI innovation at this level.

This is an opportunity to help shape how an international brand creates, scales and evolves its creative work for the future.

You'll work across every major brand touchpoint, influence creative quality across internal and external teams and help redefine what modern art direction looks like in an AI-driven creative landscape.

If you're excited by the idea of combining creativity, technology and craftsmanship to build world-class brand experiences, we'd love to hear from you.

The salary for this role is around € 75-85k, depending on experience.