The creative industry is changing rapidly. AI is no longer a trend. It's becoming one of the most powerful creative tools available.
For an internationally recognised premium lifestyle brand, we're looking for a Senior Art Director who doesn't see AI as a shortcut, but as a catalyst for better creativity.
Someone who combines strategic thinking with exceptional creative craft. Someone who understands brands, consumers and culture. And someone who still loves making.
The opportunity
- This is not a traditional Art Director role. We're not looking for someone who simply reviews work, writes briefs or delegates creative execution.
- We're looking for a next-generation creative who can translate brand vision into outstanding work across every touchpoint while remaining genuinely hands-on throughout the creative process.
- You'll create AI-generated visuals, develop integrated campaign concepts, build visual systems, shape creative toolkits and elevate the creative quality across digital, retail, social, CRM, e-commerce and brand activations.
- Working closely with senior brand leadership, you'll play a key role in bringing one consistent global brand experience to life.
What you'll do
- Translate brand strategy into distinctive and impactful creative work.
- Create and refine high-quality visuals using generative AI.
- Develop scalable AI workflows that improve both creativity and efficiency.
- Continuously explore emerging AI tools and translate them into practical creative applications.
- Develop campaign identities, visual systems, layouts, moodboards and creative toolkits.
- Art direct integrated campaigns across digital, social, CRM, retail, e-commerce and physical experiences.
- Ensure one consistent visual language across every brand touchpoint.
- Collaborate with designers, photographers, filmmakers, producers, agencies and creative partners around the world.
- Provide creative direction and constructive feedback that elevates both people and the work.
- Balance creative ambition with commercial objectives, production realities and timelines.
Who we're looking for
- You're an experienced Senior Art Director or multidisciplinary creative with an international mindset and a portfolio that demonstrates both strategic thinking and exceptional execution.
- You don't separate creativity and technology. You combine them.
- Generative AI is already embedded in the way you think, experiment and create. You know when AI adds value, when craftsmanship matters most and how both can strengthen each other.
- You move comfortably between concept and execution, between creative vision and practical delivery.
- You're equally capable of shaping the bigger creative picture as creating the work yourself.
- With your strong sense of fashion and styling, you're genuinely able to put together a complete look independently.
Ideally, you'll bring:
- Experience within international fashion, lifestyle, retail, luxury or premium consumer brands, or leading creative agencies.
- A strategic mindset combined with a genuinely hands-on approach.
- Extensive experience using generative AI as part of your creative process.
- Strong visual expertise across photography, design, motion and digital experiences.
- Excellent typography, layout and visual identity skills.
- Advanced Adobe Creative Suite experience.
- Experience creating integrated work across multiple channels and platforms.
- The confidence to collaborate with senior stakeholders, agencies and multidisciplinary creative teams.
- Full professional fluency in English, both written and spoken.
Why this opportunity?
- Very few creative roles genuinely combine strategic influence, creative execution and AI innovation at this level.
- This is an opportunity to help shape how an international brand creates, scales and evolves its creative work for the future.
- You'll work across every major brand touchpoint, influence creative quality across internal and external teams and help redefine what modern art direction looks like in an AI-driven creative landscape.
- If you're excited by the idea of combining creativity, technology and craftsmanship to build world-class brand experiences, we'd love to hear from you.
- The salary for this role is around € 75-85k, depending on experience.
