UK-bred, Amsterdam-based Art Director with 7+ years of agency experience, combining strong conceptual craft with an AI-first approach across global campaigns, sportswear, lifestyle and cultural work.
Desired position: a senior Art Director / Creative role with a strong focus on high-end creative work, craft and emerging technology:
- Developing strong concepts and visual worlds from initial idea through to final campaign execution.
- A role where generative AI is actively supported and can be integrated into both creative development and final output.
- Creating ambitious, high-quality work across imagery, film, digital, social, activations, retail and spatial brand experiences.
- Working with a brand and team that are willing to invest in creative quality, experimentation and new technology.
Desired agency/brand: particularly interested in fashion, sportswear, lifestyle and culturally relevant brands where he can create high-end work with a strong visual identity. He deliberately wants to move further into fashion and sees an in-house brand environment as an opportunity to build a more consistent creative world.
Person/qualities: hard-working, highly curious and craft-driven; combines a no-nonsense creative mindset with a distinctly technical and experimental side. Continuously explores new AI tools and workflows and is highly selective about the creative quality he wants to produce.
Experience: 7+ years of experience as an Art Director / Creative within international and independent creative agencies:
- Lead creative and Art Director across campaigns, responsible for ideation, campaign platforms, visual language and the development of asset ecosystems across multiple channels.
- Developed global and international work for major brands within sportswear, food, banking, automotive, travel and lifestyle.
- Extensive experience translating concepts into print, social, film, OOH, activations and spatial or retail brand experiences.
- Directed outsourced creative talent including directors, photographers and cast, maintaining ownership of the creative vision from concept through execution.
- Hands-on experience with casting, wardrobe, lighting and treatments for photography and film, particularly within sportswear and lifestyle campaigns.
- Worked closely on major sportswear campaigns, including 360-degree launches, product storytelling and visual worlds combining culture, technology and brand expression.
- Has spent approximately 2.5 years deeply integrating generative AI into his creative process, using it for ideation, visual development and final AI-generated image and film assets.
- Experiments independently with AI products, platforms and workflows to explore how technology can improve and accelerate different stages of the creative process.
- Recent independent AI work increasingly focuses on fashion, product and cultural imagery as part of a deliberate move towards more fashion-led creative work.
- Earlier entrepreneurial experience includes founding a small skateboarding/clothing brand and producing apparel, video content and branded products.
Accounts: international A-brands across sportswear, food, banking, automotive, travel and lifestyle, including extensive experience on global sportswear campaigns.
Education: Bachelor of Arts, University of Hertfordshire; Creative Communication, School of Communication Arts 2.0, London.
Languages: English; currently learning Dutch.
Software knowledge/experience:
- Generative AI image and video tools, including Sora.
- Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro and InDesign.
Employment: interested in a permanent role; full-time availability was previously indicated.
Travelable region: Amsterdam.
Salary indication: € 80.000 gross per year.
Rate indication: previously indicated freelance day rate of € 350-€ 550.