Brand and marketing professional with 15+ years across brand management, category management, retail and e-commerce, including 8+ years in FMCG and recent EMEA marketing experience.
Desired position: A brand management or consumer marketing role combining strategic thinking with hands-on creative and commercial execution.
- Primary focus is on Brand Manager and Senior Brand Manager positions, with openness to roles in campaign management and commercial marketing, as well as Marketing Specialist and Marketing Coordinator positions offering meaningful ownership and cross-functional scope.
- Brand strategy, positioning and portfolio development.
- New product development, packaging and product launches.
- Integrated campaigns across retail, digital and e-commerce channels.
- Commercial marketing, campaign planning and multi-market execution.
- Ownership of projects from strategy and briefing through to delivery.
Desired organisation/brand: Open to a broad range of consumer categories, including food, household, personal care and lifestyle products. Particularly interested in accessible consumer products with strong retail distribution, including products sold through major retailers.
Experience: 8+ years of FMCG brand management experience, with end-to-end ownership across consumer product portfolios, brand strategy, positioning, consumer insights, new product development, go-to-market and integrated marketing.
- Senior Brand Manager for three vegetable oil brands and approximately 50 SKUs, leading a portfolio-wide relabelling and packaging transformation that contributed to volume market share growth.
- Brand Manager for a leading honey brand, leading end-to-end new product development and GTM processes from consumer insight and concept development through packaging, launch and market activation; delivered 10+ new products across retail and OTC channels.
- Developed and executed integrated 360° campaigns across ATL, BTL, retail/POS, digital, e-commerce, PR, influencer marketing and creator partnerships.
- Led the development and launch of a consumer brand’s first direct-to-consumer e-commerce website, coordinating commercial, content, agency and technical workstreams.
- Recent EMEA marketing experience within an international sports brand, coordinating multi-market campaigns and full-funnel content across media, retail, digital and e-commerce touchpoints.
- Earlier experience in e-commerce category management and retail management, including commercial performance and budget ownership.
Education: Executive MBA; Bachelor’s degree in Public Administration.
Courses: AI for Marketers –HubSpot Academy, Foundations of Digital Marketing and E-commerce Coursera.
Awards: Multiple Effie Gold and Brandverse Awards for digital/social marketing and packaged food campaigns.
Language skills: English (fluent/full professional proficiency), Dutch (basic) and French (basic).
Employment: Full-time; open to permanent and temporary opportunities.
Notice period: Immediately available.
Commutable region: Amsterdam area and locations within a reasonable commuting distance of Almere.
Salary indication: Negotiable, depending on the scope and responsibilities of the role.