Brand Marketing Lead with around 10 years of experience in brand (strategy) marketing, PR, influencer marketing, content and account management within international consumer and lifestyle brands.
Desired position: Senior Brand Manager, Brand Lead or Brand Director role, with responsibility for shaping and growing a brand, leading a team and translating brand strategy into impactful, commercially relevant marketing across markets and channels.
- Leading international brand marketing across multiple European markets, with responsibility for brand strategy, performance, targets, budgets and consistent execution across all touchpoints.
- D2C / B2B
- Current scope: Leading a brand across Benelux, covering PR, social media, eCommerce & subscriptions, campaigns, partnerships, brand calendar, tone of voice, visual identity and eCommerce/lifestyle photography.
- Accountable for brand strategy, performance, targets and budgets, while building and leading the brand marketing team.
Preferred agency/brand: Consumer and lifestyle brands with a strong point of view, cultural relevance and ambition to build meaningful, distinctive brands. Particularly interested in categories such as lifestyle, design, fashion, beauty, food & beverage, retail, consumer products, technology and purpose-led brands.
Examples of brands that resonate: Tony’s Chocolonely, Dille & Kamille, Marie-Stella-Maris, Justdiggit, Ace & Tate, HEMA, Crisp, Caudalie, Eijerkamp, Westwing, Loods 5, IKEA, Holland & Barrett, Patagonia, Love Stories and KLABU.
Personality/qualities: Strategic and commercially minded, with a strong creative instinct and a hands-on approach. Natural leader who enjoys building teams, bringing people together and creating clarity around a shared ambition. Curious, energetic and entrepreneurial, with a strong feel for brands, culture and consumers. Comfortable challenging the status quo while remaining pragmatic and focused on execution.
Experience: around 10 years of experience in brand marketing, PR, influencer marketing and account management within international consumer and lifestyle environments:
- Leading international brand marketing across multiple European markets, with responsibility for brand strategy, performance, targets, budgets and consistent execution across all touchpoints.
- Building brands from strategy through to execution, connecting positioning, creative, communications, content and customer experience into one clear brand direction.
- Developing and leading integrated 360° campaigns across eCommerce, retail, CRM, PR, social media, partnerships, TV, OOH, print and content.
- Leading brand identity and creative development, including tone of voice, visual identity, brand refreshes, campaign concepts and lifestyle and eCommerce photography.
- Building, managing and developing high-performing brand marketing teams, while working closely with channel owners and local, regional and global stakeholders.
- Strong track record in PR, influencer marketing and brand advocacy, including bringing PR in-house and developing new approaches to brand advocacy and community building.
- Comfortable operating at both strategic and hands-on level: setting the direction, building the roadmap and budget, while ensuring strong creative and operational execution.
- Experienced brand spokesperson and ambassador, representing brands externally through PR, media, industry events and relevant partnerships.
- International experience across Benelux, Nordics, Germany, UK and broader European markets, with an understanding of how to balance global brand consistency with local relevance.
- Earlier career experience in European account management and commercial business management, working with international consumer, lifestyle, technology, design, music and FMCG-related brands.
Accounts: international B2C brands across lifestyle, design, consumer products, technology, music and FMCG-related categories.
Education: HBO
Language skills: Dutch native, English C1 (professional proficiency).
Employment: 32-40 hrs and Fixed / Permanent contract / preferably hybrid.
Notice period: 1 month.
Travel area: Amsterdam >10km
Salary indication: > € 70.000,-