BRAND & CREATIVE LEADER

Senior brand and creative leader with 12 years of experience across fashion, lifestyle and retail, combining a copywriting foundation with global brand management, brand strategy and senior marketing leadership.

Desired position or project: a senior brand, creative or brand strategy role:

• In-house brand and creative leadership roles: (Senior) Brand Manager, Marketing Manager etc.
• Brand strategy and copywriting roles agency side
• Freelance/ZZP brand strategy and consulting assignments: (Senior) Copywriter, Brand Strategist etc.

Preferred agency/brand: open to both in-house and agency environments, with a background and clear focus on fashion, lifestyle and consumer brands.

Person/properties: writing-led strategic thinker with a strong focus on distinctive brand building, cultural relevance, consistent identity and long-term brand value.

Experience: 12 years of experience across copywriting, brand strategy, global brand management and senior marketing within fashion, lifestyle and retail:

• Progressed from online and brand copywriting into global brand management, brand strategy and senior marketing leadership.
• Led global brand work for an international fashion and footwear brand, including product campaigns, cultural and DE&I content and the brand’s biggest-ever campaign, which delivered +13% global sales.
• Led the repositioning of a lifestyle consumer brand from a functional water bottle proposition towards a more aspirational fashion and lifestyle positioning.
• Led the transformation of the brand’s visual identity and its move further into fashion and lifestyle.
• Experienced in developing brand positioning, tone of voice, identity and campaign direction across fragmented consumer touchpoints.
• Freelance experience as a Brand Strategist and Senior Copywriter, advising brands on strategy, branding, identity and tone of voice.
• Experienced in building brand partnerships and connecting brand strategy with culture, creativity and commercial objectives.

Accounts: international B2C brands across fashion, footwear, lifestyle and retail.

Education: Bachelor of Arts (B.A.) in History, University of East Anglia.

Courses: MiniMBA in Marketing, grade A (2025)

Languages: English; Dutch (in progress).

Software knowledge/experience: Task management, content planning software, Figma, G Docs etc.

Employment: open to permanent employment and freelance/ZZP assignments.

Notice period: available at short notice .

Travel region: Amsterdam + commutable regions

Salary indication: min. € 80.000 base.

Rate indication: min. € 450 p/d