Senior social media and digital marketing leader with 10+ years of experience across global fashion, lifestyle, retail, financial services and agency environments.
Desired position:
- A senior or leadership role in global social media, digital marketing or integrated brand marketing.
- A role combining social strategy, platform-specific content, creator and celebrity partnerships, and performance insights.
- Responsibility for translating global brand and business priorities into connected consumer journeys and scalable regional frameworks.
- Leading and developing teams while remaining close to culture, content and campaign execution.
Desired agency/brand: an international fashion, lifestyle, consumer or tech brand where social media, culture and storytelling play a central role in brand building.
Person/characteristics: strategic and commercially aware social media leader with a strong affinity for culture, fashion and storytelling. Experienced in connecting creative brand direction with platform-native execution, performance and international scale.
Experience: 10+ years of experience in social media and digital marketing roles across global fashion, lifestyle, retail, financial services and agency environments:
- Responsible for global social media vision, governance, strategy, operating models and performance frameworks across Instagram, TikTok and YouTube.
- Led global and North American social media strategies for major international apparel and lifestyle brands, translating seasonal brand and product priorities into platform-specific content strategies.
- Partnered with Brand, Creative, PR, Media, CRM and E-commerce teams to deliver connected global campaigns and consumer journeys.
- Experienced in working within high-level fashion creative direction and translating this into culturally credible, social-first content rather than corporate brand communication.
- Developed and executed creator, influencer and celebrity partnerships, including content co-creation with talent teams and campaigns designed around culture, fashion and community.
- Built global-to-regional playbooks and channel frameworks, enabling consistent campaign rollout across multiple regional social accounts and faster scaling of local activations.
- Built and led social media teams, introduced new working processes and increased TikTok content output while improving creative quality.
- Developed executive reporting dashboards and performance frameworks, translating social data, sentiment and campaign results into optimization and investment insights.
- Background in paid social, display and search, social customer service, crisis communications, community management and client-facing digital account management.
Accounts: international A-brands across fashion, lifestyle, apparel, FMCG, beauty, financial services, aviation and consumer goods.
Education: Honours Bachelor of Commerce, McMaster University; Bachelor of Commerce Exchange Program, Aarhus School of Business; PR Graduate Certificate, Humber College.
Courses: AI Prompt Engineering Certificate, BrainStation (2025).
Languages: English; conversational Cantonese; rudimentary Dutch (developing).
Employment type: Permanent employment
Notice period: 30 days
Commutable region: Requires work sponsorship in the Netherlands/EU
Salary indication: To be discussed