GLOBAL SOCIAL MEDIA MANAGER / DIGITAL MARKETING SPECIALIST

Social Media and Digital Marketing specialist with over 6 years of experience across global and regional roles within international lifestyle, consumer and healthcare brands, specialising in social media strategy, paid social, creator marketing and digital campaign management.

Desired position or project: a Senior Social Media Manager or Digital Marketing & Campaign Manager role within an international lifestyle, consumer or digital-first brand, or within an agency. Also open to digital-first or tech-enabled brands.

Particularly interested in roles involving:

• Ownership of global or regional social media strategy, content calendars and international campaign rollout
• Digital marketing, campaign management and lead generation
• Creator and KOL programme development
• Storytelling and cross-functional stakeholder management

Open to permanent, fixed-term and interim assignments.

Personal profile: strategic, hands-on and analytical, with a strong sense of brand consistency and the ability to turn complex, sensitive subject matter into clear, persuasive content. A natural storyteller and solution-oriented problem solver, comfortable working cross-functionally with creative teams, agencies and international stakeholders. Internationally minded and proactive, with a genuine interest in fashion, design and brand culture.

Experience: 6+ years of experience as a Global and Regional Social Media Manager within international lifestyle, consumer and healthcare brands:

• Developed and executed international organic and paid social media strategies across Instagram, TikTok, Pinterest, X, YouTube, LinkedIn, Meta and Google
• Owned global and regional content calendars and coordinated campaign rollouts across 8 to 20+ international markets
• Built, managed and optimised always-on creator and KOL programmes, including sourcing, briefing, contracting, usage rights and performance tracking
• Developed content concepts, scripts and creative briefs, providing art direction throughout production while also creating social-first content directly (Adobe Premiere, Express, Canva, CapCut)
• Delivered significant audience growth, including growing a global Instagram account by 70%
• Led a rare disease awareness campaign delivering a 10% increase in CRM leads, and grew a regional database by 35% through targeted digital campaigns
• Consolidated a fragmented multi-country agency structure into one regional partner, cutting content and localisation costs from ~50% to ~15% of budget
• Acted as brand guardian and first responder for reputational risk, and worked closely with Brand, PR, Marketing, Legal and regional teams to ensure consistent, locally relevant communication

Accounts: international premium lifestyle, consumer, FMCG and healthcare brands.

Education: Master's degree in Marketing and Bachelor's degree in Finance.

Languages: English (fluent), Portuguese (native), Spanish (C1), French (Intermediate), Dutch (Beginner).

Software knowledge/experience: Sprinklr, Brandwatch, Adobe Campaign, Meta Ads, Google Ads, LinkedIn Ads, Adobe Premiere, Express, Canva, CapCut.

Employment: open to permanent, fixed-term and interim opportunities.

Notice period: immediately available.

Preferred commuting region: Amsterdam and surrounding area, open to hybrid working.

Salary indication: €75,000 – €85,000 gross per year, depending on the overall compensation package.